MERCADEO Versión en español
José Quijano as Managing Partner & CBO at Rest of The World: We are looking for brands willing to be relevant within the different aspects of multiculturalism
Liz Unamo| 12 de septiembre de 2023
José Quijano de Rest of the World
José Quijano is the new Managing Partner & Chief Brand Officer of Rest of the World. After eight years at We Believers—where he supervised all accounts and projects and managed pitches and strategies for brands—he is going for new challenges, including understanding the challenges for clients and finding cultural opportunities for brands.The agency led by Sergio Alcocer represents a commitment to the multicultural future of the US and Latin America, according to José.“I always admired Sergio as a creative, and we almost worked together more than once. Finally, the time came. Rest of The World is an agency designed to focus on diversity within culture and finding the right space for brands. “This partnership between multiculturalism and creativity excites me very much because I feel it is fertile territory for innovative and effective ideas.”As a good example, he mentioned the relationship just beginning with “Visit San Antonio,” after being awarded the account of one of the cities with the most multicultural representation. “Now we have the beautiful challenge of positioning it nationally and internationally.”“We are going to look for brands willing to be relevant within the different aspects of multiculturalism, whether in the US or Latin America,” he added.With almost a decade of experience in independent agencies, José pointed out that one of the main advantages of this business model is allowing them to prioritize relationships, clients, and ideas over numbers, bureaucracy, and internal politics. “The independent formula focuses directly on managing client relationships with their most senior talent. At ROW, the relationship is direct with the management team, which allows us to have the right conversations at the right times, uncover opportunities, and, above all, become true partners to our clients.”
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