MERCADEO Versión en español
Juanjo Duran of YouTube at Hispanicize 2014: YouTube was developed with passion for passionate people
1 de abril de 2014
Eliana Murillo y Juanjo Durán, durante su presentación en Hispanicize 2014
Partner brands Google and YouTube were on hand for the first day of sessions at Hispanicize 2014 with a presentation entitled Hispanic Market Update, led by Eliana Murillo, multicultural marketing director for Google, and Juanjo Duran, Hispanic content director at YouTube.In their presentation, the executives noted the importance of passion as a fundamental content ingredient when targeting the Hispanic market. Its all to do with passion. YouTube was developed by passionate people for more passionate people, Duran said. Passion generates pixels and codes, Murillo added.According to Duran, YouTube is the best tool for creating massive fan bases, the term used by digital execs for audiences. In the case of the U.S. Hispanic market, statistics indicate that the segment is both digital and bilingual. When we look at the numbers of Hispanics on YouTube, Latinos double general market numbers both in use and content creation, said Duran.Among the novelties of both brands is the possibility to transmit a conversation live from the YouTube platform over Google Hangouts, and it can be recorded to post on the video social network. Murillo also announced the upcoming launch of her personal blog, on which she will share with her Hispanic fan base all the innovations Google has to offer.
