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JWT Intelligence presents The future 100 report as it looks at world trends for 2015
Cristian Vergara| 8 de enero de 2015
JWT Intelligence presenta el informe The Future 100 con una mirada a las tendencias mundiales para 2015
JWT released The Future 100, an article showing original analysis and perspective on the 100 cultural key trends and changes to keep in mind next year. For brands it has always been important to understand change, where it heads to and what it means, says Lucie Greene, JWTIntelligences world director. The digital world and its speedy growth, instant access information, globalization and social networks have sped up trends pace exponentially. Meanwhile, innovation speed calls for brands to embrace both a short term and a long term vision, as they plan strategies not only for next year but also for the next 20 years.The future 100 connects the dots between what and why, as it encompasses categories including Culture, Beauty, Brands, Food and Beverages, Innovation, Lifestyle, Luxury, Sales, Sustainability and Technology. As for Culture, the report highlights the birth of Mipsters (Muslim + hipster) and the growing number of abstemious Millennials. It also explores Life Public Spaces (public space transformation through immersion creative projects) and Experiences in the Dark Side; namely, the coming of disturbing experiences as entertainment. To read the complete report, visit {2015 and beyond;www.jwtintelligence.com/2014-and-beyond/#axzz2nyOMUOxD}.
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