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LOreal, P&G are the multinationals with the most ads in Hispanic magazines
Patricia Molina| 3 de septiembre de 2013
Hispanic Magazine Monitor reveló que L'oreal y P&G encabezan el listado de inversiones publicitarias
LOreal and Procter & Gamble were together responsible for around 46 percent of the advertising spend in Hispanic magazines for new brands and campaigns during the first six months of 2013.The figures provided by Hispanic Magazine Monitor show that for the period between January and June of this year, LOreals share was $11.9 million, or 24 percent, of a total $51 million that was invested in advertising new brands in Hispanic magazines. For its part, P&G spent $11.8 million, or 23 percent, on the same.Meanwhile the total spend on advertising in Hispanic publications during the first half of the year was $134 million. Investment for new brands and campaigns was $51 million, or 38 percent of the total.LOreal invested around $2 million in its latest launch and Vive Vanidades campaign. For its part, Procter & Gamble accounted for seven of the top 10 new brands and advertising campaigns this year in Hispanic magazines.Other companies buying space in Latino publications during the first half of the year were Estee Lauder, with an investment of $1.7 million, Unilever with $1.5 million, and Kimberly-Clark with $1.3 million.Standouts in the categories of new brands and promotions were chiefly in the categories of cosmetics, haircare, skincare, household supplies and personal care preparations.
