MERCADEO Versión en español
LAPIZ is on the Creative Data shortlist for its campaign #SendBadLuck
25 de junio de 2015
LAPIZ went on to the shortlist round in Creative Data with its campaign #SendBadLuck for Allstate. After the evaluation of the 619 works presented by the agencies from 49 countries, the Hispanic agency competes with Ogilvy Paris, Leo Burnett Sidney, R/GA London, Grey New York, among others. The Hispanic agency made the insurance brand stand out from the rest of the brands with their social network strategy during the Soccer World Cup in 2014. Instead of motivating fans to send good wishes to their team, they created a character in Twitter with the account @SoyLaMalaSuerte. They made more than 300 videos in real time, where they showed how this character managed to get players to make mistakes, thus fulfilling fans requests for the opposite team to lose. The initiative became viral, during each team they sent thousands of tweets for bad luck.With this nomination the agency could add a fourth Lion to its trophy portfolio. It has obtained a bronze Lion in Design for the piece Snow Graffiti, for the client Mexico Tourism Board, a bronze Lion in Media for its piece #Sendbadluck for Allstate and a bronze Lion in PR with Los Cabos Reselfies for the Mexico Tourism Board.
