MERCADEO Versión en español
Launching of Dial B Agency, 100% specialized in beauty advertising for Latin women
8 de abril de 2015
Victor Zeiris y Nathalie Jaspar son los ejecutivos a cargo con amplia experiencia en la industria
Víctor Zeiris and Nathalie Jaspar, two advertising executives with experience in agencies such as Grey, Saatchi and KBS+ announce the launching of their agency Dial B, the first firm 100% specialized on beauty advertising for Latin women.Dial B will offer a wide range of services, including the consultation of total market, insight hunting, campaign ideation in social media, digital content and portfolio management.”There are near 100 Hispanic agencies that currently operate in the US, however, for them, beauty is just a last minute idea”, points out Jaspar, creative strategist and partner, who has stood out thanks to her handling of accounts such as Pantene and L’Oreal. “Little original work is generated, and therefore there are few creative talents who have the know-how”.Nevertheless, the demand is there. Latin women in the US are the group with the greatest growth potential in the category of beauty, situation that translates into expense expectations of nearly US$9 thousand millions on personal care during 2015. “This is an unexploited market and we are bringing in the best combination of global experience and local knowledge to offer innovative ideas to our clients”, explains Zeiris, director and partner. Zeiris has handled accounts such as Garnier, Lancôme and Pantene.Dial B will have its headquarters in New York and, aside from the Hispanic market in the US, the agency will handle clients from Latin America.
