MERCADEO Versión en español
Leda Nasio from Nunchaku: The key for growth has been to adapt to the client’s needs
20 de abril de 2015
Leda Nasio estará al frente de la nueva sucursal en Miami
With a clear scenario of what they want to achieve, Nunchaku continues to bet on growth with the opening of their new branch in Miami, adding six offices of the producing company, that already has offices in Los Angeles, Madrid, Barcelona, Mexico, and Buenos Aires. Leda Nasio, executive producer at Nunchaku, explains to PRODU that being flexible without compromising quality and knowing the client’s needs, are some of the keys to remain in the market.Nasio comments that this quality has served them to have an array of work all year long, getting involved with the client from the first step with the budget up to the proposal of the idea.”We adapt to the client’s need, either because the budget changed or the idea is different. We continue to offer the same service, the same amount of love and quality of the script. (…) we work the other way around. We make a sort of combination, agency-producing company. There is so much money available and we evaluate how we can carry out the project. And many times we change the entire idea and they buy it and do very well”, says Nasio.He makes it clear that they are very demanding with the aesthetics of their productions. “We are very careful with the aesthetic aspect. Nicolás Kasakoff is very punctilious regarding presentations and all the directors go through the process of imprinting all the commercials with the same quality.”With the filming of a campaign for Ford in Spain and several commercials that are in production, Nasio depicts a reality that has been a fact for some time already: all of its directors are committed to some project.
