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Leda Nasio from Nunchaku: Trends in 2017 Will Be Marked by the Perspectives Branded Content Opens Up
Manuela Walfenzao| 6 de enero de 2017
Leda Nasio, productora ejecutiva de Nunchaku USA
Nunchaku USA’s Executive Producer, Leda Nasio, feels that 2016 was a very satisfying year, taking into account that in 2016 there were elections and many projects were cancelled along the way. “We did several very nice campaigns with Nico Kasakoff, including one for BudLight with Wieden + Kennedey for the Super Bowl” she explained.Nasio assured that the trends for 2017 would come marked by new technologies and the new perspectives branded content opens up, regarding format and creativity.“For this year I hope to grow, progress, dream” she said “The best projects are not the ones that are not measured in figures, but in emotions. How are we going to achieve that? By facing the challenges of an industry that is undergoing changes.”As for budgets, she trusts and hopes that 2017 will be better, although 2016 was reasonably good. “I can already see that 2017 is coming stronger, not so much regarding budgets, as in project volume. We must be increasingly creative and flexible when making estimates, without losing sight of our main goal: maintaining image quality and supporting the director’s vision all the way to the end” she said. “The truth is that each year will bring new budget challenges and we must know how to adapt to that reality.”
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