MERCADEO Versión en español
Leo Olper and Mauricio Galvan foresee same success for Hispanic agencies this year as last at Cannes Lions Festival
4 de junio de 2013
Leo Olper y Mauricio Galván de D´Exposito & Partners
The duo of Leo Olper and Mauricio Galvan, among the partners at D Exposito & Partners, discussed with PRODU what they expect at the upcoming 2013 Cannes Lions International Festival of Creativity.Olper believes that previous Cannes Lions Festivals should be a kind of barometer for how the Hispanic market will do this year. I want to think that every year well be more successful and do better work weve seen that happen at a number of festivals, not just at Cannes. If the other festivals are an indicator of how well do at Cannes, we should do pretty well.The ideal for Olper would be for the prizewinning Hispanic ads to have been created for established brands. Id love to be able to win with campaigns that have most to do with the product. I believe we win a lot in terms of a film festival, and Im not taking anything away from that, but Id love to see us win prizes for our most established clients that would be ideal. For his part, Galvan considers that while he considers this years entries a little weaker than last, any predictions are risky since the results at Cannes depend on many factors. Its hard to try and predict what will happen at Cannes because there are millions of factors, not just in the quality of the work, but also in the makeup of the jury, what other entries the judges are seeing, what theyre comparing them with, lots of things.I know several agencies have entered some very good work and theyre sure to win something. Lapiz, LatinWorks, Vidal, and the Grupo Gallegos milk commercial, which I think is spectacular. So I think we should do as well this year as we did last year Galvan said.
