MERCADEO Versión en español
Linda Boff of General Electric: It’s very important that we as a brand are on the channels where people are increasingly spending their time
Manuela Walfenzao| 6 de octubre de 2015
Linda Boff, nueva CMO de General Electric
Linda Boff has been responsible of recent years General Electric’s innovative marketing strategies. Now she has been promoted to CMO, after working as director of global brand marketing and being the force behind GE’s early adoption of social media. For Boff adopting new technologies and platforms aligns with GEs brand DNA as a company that’s about invention. Currently GE has 1.44 million likes on Facebook, 300,000 followers on Twitter and 194,000 on Instagram. The brand was one of the first to advertise on Snapchat back in 2013 and launched on Vine one day after the apps public release. The brand was recognized in the Webby Awards 2013. “It’s very important that we as a brand are on the channels where people are increasingly spending their time” Boff explained. “A big part of our future as a company is about being a digital industrial company: the marriage of analytics and data with big change. That’s a journey we’ve been on now for several years. We sort of coined the term ‘Industrial Internet’ four years ago and we believe is a whole category that is bigger than GE” Boff said after her recent promotion. Despite GEs great digital efforts, Boff said that they still believe in television for the very simple reason that people are watching it. GE in partnership with NatGeo will do a six-hour series about nature and energy that will be aired on Sundays afternoons.
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