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Lions Health announces international program content for festival
Aliana González| 25 de marzo de 2014
Lions Health, the new international festival showcasing creativity in healthcare marketing and communications, to be held in Cannes next June 13-14, announced that experts from around the world will take the stage in a lineup of advertising creatives and health professionals who are leading the industry.As a global event, our aim is to provide a platform where the healthcare communications industry from all corners of the globe can meet, learn and discuss how to better apply creative excellence that will result in better consumer and patient engagement, says Lions Health Festival Director Louise Benson.Some of the confirmed speakers who will share their knowledge and experience are Takenori Takebe, associate professor at the Yokohama City University Medical Faculty, and Masaya Shimizu, planning director at Dentsu.Other eminences on hand will be Dra. Myriam Sidibe, global director of the Social Mission of Unilever-Lifebuoy, and Samir Singh, global brand VP in the Personal Care category for Unilever; Rita Charon, professor of Clinical Medicine and director of the program of Narrative Medicine at the Columbia University College of Physicians and Surgeons, together with Donna Murphy and Doug Burcin, global CEOs of Havas Health. And last but by no means least is John McCarthy, VP of GlobalCommercial Excellence for AstraZeneca.
