MERCADEO Versión en español
Little Mommy and Netflix added to portfolio of Y&R Mexico accounts
Cristian Vergara| 6 de febrero de 2014
Pepe Montalvo, VP creativo de Y&R México
Young & Rubicam Mexico said that it begins 2014 with two very important new accounts in its portfolio: Little Mommy and Netflix.For the Mattel brands Little Mommy, the agency will create a global campaign this year. Its an honor and a point of great pride to be chosen by Mattel U.S.A. to manage Little Mommy worldwide from Mexico. Were thrilled as part of Y&R and also as Mexicans. This shows that Mexico has world-class talent and we know how to get good results said Pepe Montalvo, creative VP of Y&R Mexico.The account will be handled by a team made up of Lorena Ramos, account group director; Juan Pablo Carrero, planning director; Manolo Ortiz, chief creative officer and Pepe Montalvo, creative VP.With regard to Netflix, Eric Descombes, president of Y&R Mexico, noted that its an emblematic brand, a leader, guided by a very creative and inspiring philosophy. A brand that faces great challenges in Mexico. Were excited to have been picked by them and hope to show were worthy of it.Shadya Casab will be in charge of Netflix for Y&R as account group director.
