MERCADEO Versión en español
Lizette Morazzani of LAPIZ: We must be part of consumers conversations and avoid talking about what doesnt matter to them
14 de junio de 2016
Lizette Morazzani
Keeping consumers attention is one of the challenges the industry faces, explained Lizette Morazzani Creative Director at LAPIZ. She said that Facebooks users wait until 6 seconds to see if they want to watch a video, that kids 2 years old already know how to skip ads in YouTube, and that when consumers watch TV, theyre also watching two more screens: smartphone, iPad or desktop. “Fashion, trends and conversations change quickly, particularly online, which makes always being well informed and current crucial. A trend can be popular during one day and die in only 24 hours. We must be part of their conversations and avoid talking about what doesnt matter to them” she told PRODU. She noticed that is very easy to find out if a brand is not being authentic. “Internet allows consumers to find any information about a company or brand. From consumers reviews, to articles or even a tweet that went viral. Therefore, is important to establish companys values and express them honestly to make a company move from being something distant and cold, to something humane and trustworthy. Thereby people will be more open to trust the product they sell and believe in it.”
