MERCADEO Versión en español
Lopez Negrete announces the Soccer star spot of the Alimenta lo bueno campaign for Kraft
25 de junio de 2014
Soccer Star es el segundo spot que forma parte de la campaña Alimenta lo bueno
The multicultural agency Lopez Negrete presents the Soccer Star commercial, the second spot that is part of the campaign Alimenta lo bueno (Feed the good) for Kraft, as part of the communications of the brand for the U.S. Hispanic market.”This campaign is based on a concept that we developed called Alimenta lo bueno, which has been our platform for the entire initiative. With this statement, we wanted to convey the message that when you do something good, you can expect the best. We wanted to create a parallel between the love mothers have for their children and the love Kraft puts into their cheese Fernando Osuna, Lopez Negretes CCO, commented to PRODU.Kraft Singles think something that is already good can be improves, which is why the brand is committed during 2014, to motivate Hispanic mothers to seek the best for their children through healthy and uplifting experiences that inspire them to educate and achieve the best for their family. Through these initiatives, the brand also invites Latino mothers to share their experiences to improve the good.As a petition of the client, the campaign was fully developed by the agency. “For Kraft is very important to target the Hispanic market and they are not interested in making an adaptation but finding the right message for each of their products for the Hispanic market, Osuna ended.
