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Lopez Negrete receives Best of show award from American Advertising Federation for 10th straight time
23 de febrero de 2014
Lopez Negrete Communications recently celebrated another big win as it took the Best of Show award for the 10th straight year at the American Advertising Federations 52nd Annual American Advertising Awards.The Hispanic ad agency Lopez Negrete won the highest honor of all the American Advertising Awards, the Best of Show for Broadcast, with a series of TV commercials for its client Samsung ({Discada; http://www.youtube.com/watch?v=nwEKOvv2JZI}, {Haunted; http://www.youtube.com/watch?v=0j_n7QJx82w&list=UUIl_qTmOCt1jSYZ6ctcN6-A}, {Glad to meet you; http://www.youtube.com/watch?v=8Ns9ngjFQN8&list=UUIl_qTmOCt1jSYZ6ctcN6-A} and {Barter; http://www.youtube.com/watch?v=vm8mZoAGI1k&list=UUIl_qTmOCt1jSYZ6ctcN6-A}. The original creative concept that gave rise to these spots is the transformation of a traditional Hispanic familys home into the most groundbreaking of high-tech scenarios with the astonishing features of Samsungs Galaxy S4 smartphone.”Today, in the palm of our hands, technology is constantly revolutionizing the way we experience the world around us,” said Fernando Osuna, chief creative officer of Lopez Negrete Communications. “By effectively conveying that message of technological brilliance and innovation and the one-of-a-kind benefits that evolution brings to the customer, we have built a powerful brand message for our client. Our Samsung creative team has been extremely successful in delivering concise, distinguished work that includes a reality Hispanic consumers can relate to.””It’s an incredible honor to earn a tenth consecutive Best of Show award for our work and our deep commitment to our clients, our market and the creative craft. We have an extraordinary group of creative professionals whose drive and determination are a vital part of our success,” said Alex Lopez Negrete, president and CEO of the agency. “We accept this honor with excitement and pride, yet with the humility of understanding that much remains to be done.”
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