MERCADEO Versión en español
Lorenzo Bombicci and Alejandro Santangelo from 2150 edit the latest Butterfinger spot
Manuela Walfenzao| 22 de marzo de 2016
El comercial utiliza la sátira y el surrealismo
After the success of Santo’s commercials for Coca-Cola, Break Up and Brotherly Love, edited by Lorenzo Bombicci and Alejandro Santangelo from the post production company 2150 Editorial, the agency assigned them the edition of the new general market spot {Bolder than Bold;www.produ.com/publicidad/videos/index.html?Noti=10735} for Butterfinger. The commercial was made to be featured during the NFL Championship Game. In the video, a bull rider takes the audience to the limit when he jumps with his bull from an airplane while eating a Butterfinger bar. His mother is scolding him for eating his dessert before dinner. The spot was made in collaboration with WPP Santo and the global company Hogarth Worldwide. Directed by Oscar-winner, Armando Bo, Co-Writer of the film Birdman. The material was filmed in Buenos Aires.The editors of 2150 Editorial put together an edit that worked well with the VFX that was implemented afterwards by Gramercy Park Studios, in London.”It was quite a big challenge to edit this spot” said 2150 Senior Editor, Bombicci. “Not only was there a ton of good material, but you have to remain focused on the essence of the story. As with most high-end VFX spots, the editor’s creative challenge is to deliver the story, and not fall into the temptation of relying on the VFX.”
