MERCADEO Versión en español
Luis Di Como of Unilever: My fellow jurors and I have a hard task ahead of us at the Festival of Media LatAm 2013 Awards
Cristian Vergara| 24 de julio de 2013
Luis Di Como, VP global de Unilever
C Squared, organizer of the Festival of Media LatAm 2013, announced that Unilevers senior VP of Global Media, Luis di Como, will chair the jury for the awards and will have a judging panel that includes representatives of such brands as Christian Dior, Visa and Grupo Bimbo.In Di Comos view, Latin America continues steadily on its path to becoming one of the key growth markets in the world, and increasingly presents a high level of competition in every industry. As a result, everyone in the communications and marketing industry needs to work harder each year to stand out from their peers; and the only way to do this is by being more creative and effective in the way of engaging with their consumers. There is no doubt that 2013 is set to be an impressive year for the region. My fellow jurors and I have a hard task ahead of us.Joining Di Como on the judging panel will be brand representatives Adrian Farina, marketing director of ALC, Visa (U.S.); Luis Ortuzar, regional marketing director at Christian Dior (U.S.) and Ricardo Perez, marketing communications director for the Grupo Bimbo (Mexico).Media agency representatives on the judging panel will be Matias Alpert, digital director at Ogilvy & Mather Latina (Spain); Fernando Capalbo, director general of OMD (Argentina); Luis Contreras, director of RepriseMedia (Chile); Juan Fernando Niño, director general of PHD (Colombia); Cesar Parra, general manager of BPN Colombia; Natalia Vasco, CEO, Havas Media International (U.S,); Tonatiuh Hernandez, director general of Arena (Mexico); Marcelo Trípoli, CEO of SapientNitro (Brazil) and Annetta Cembrano, director general of MEC (Chile).
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