MERCADEO Versión en español
Luis Miguel Messianu of ALMA: I care about what we do as advertisers because we reflect life
13 de noviembre de 2015
Luis Miguel Messianu
Luis Miguel Messianu, ALMAs President and CCO talked about the Hispanic market development within the industry during an agency gathering organized by M8. “I care about what we do as advertisers because we reflect life.” “At its early stages Hispanic advertising was about translating general market ads” Messianu said. “In the 1990s a new generation of agencies that created original messages for Hispanic using cultural perceptions emerged. And in the year 2000, it finally became official: ads began to be translated to English”. He explained that the market in general, is not general anymore. “Hispanic culture is dominant. Nowadays 58,000 Americans are Hispanics”.
Contactos
Diario de Hoy
Noticias relacionadas (3)
21 de septiembre de 2015
Luis Miguel Messianu de ALMA: Sólo hay una norma y es que la excelencia no tiene origen étnico
3 de junio de 2015
Luis Miguel Messianu de ALMA: Los hispanos fuimos el social network original
30 de abril de 2015
Luis Miguel Messianu de ALMA: Hay que desmitificar el concepto de digital