MERCADEO Versión en español
Luis Miguel Messianu of Alma: Were showing ourselves and the world that Hispanic agencies can be as good or better than general market shops
18 de junio de 2013
Luis Miguel Messianu, president and CCO of Alma, had a word with PRODU after learning that the agency had won its second Silver Lion this year at Cannes. Both prizes were awarded to honor The Glad Tent entry, in the Outdoor and Media categories.The wins are a great breakthrough for the agency, the result of a process that has taken several years. They reflect our thought processes and innovative mentality thinking in terms of creative solutions that not only give brands a boost but do the same for the well-being of communities Messianu said.The president of Alma said that for the agency the prizes bring new challenges. I feel that every goal you achieve just opens other doors. The worst that could happen is that we sleep on our laurels and say Weve made it.For Messianu, advertising and communications have changed. Its not like it was before when your commercial went on the air and that was all there was to it. Now your commercial airs or is posted on a digital platform and its the beginning of a conversation that you must continue with the target audience. Asked whether the success of Hispanic agencies at Cannes has any particular significance, Messianu opined that the market should be more aware of national selections, not just individual teams. These days we have a pride, an identity as an industry, and were showing ourselves and the world that Hispanic agencies can be as good or better than general market shops, he said.
