MERCADEO Versión en español
Lupe De los Santos joins Walton Isaacson as a senior director
10 de julio de 2014
Lupe De los Santos, nuevo director sénior de Walton Isaacson
Multicultural Agency Walton Isaacson, announced Lupe De los Santos as its new addition as senior director. The executive was previously the marketing manager for the Latino market at The Clorox Company, and he will report to Rochelle Newman-Carrasco, EVP for the Latino market.”We are very happy to hire more top leaders in Latino commercialization in USA, as it is a core part of any intercultural program as well as priceless for many of our clients”, said Newman-Carrasco. “With the dedication and commitment from a number of members of the WI team, work in this segment has grown outstandingly,” he added. Besides a strategic leadership role, De los Santos will be instrumental to developing businesses for the Latino segment of the agency and connected with the work for the total market.With over 20 years of experience at agencies like The Vidal Partnership, Team Enterprises, and DVC Worldwide, De los Santos is an expert in the USA Latino marketing, in collaboration with brands like Tecate, Dos Equis, Direct TV, The Home Depot, JC Penney, Heineken, Trident, Johnnie Walker, Kingsford Charcoal, Hidden Valley Ranch Salad Dressing, Glad, and Clorox, among others. “Im extremely excited to join such an impressive organization about which I admire the incredible work experience they have gained over the years. I look forward to creating even more incredible work,” commented De los Santos.
