MERCADEO Versión en español
Macys launches Thalia Sodi brand inspired by Mexican songstress
4 de marzo de 2014
El acuerdo incluirá el sitio virtual de Macy´s y será lanzado en la primavera del 2015
Macys has struck a multi-year deal to sell the exclusive fashion brand bearing the name of the Mexican singer Thalia, which includes clothing, shoes and accessories, at its 300 department stores across America.The contract includes a presence on the {Macy´s website;macys.com} and will launch in spring 2015 with dresses, tops, slacks, shoes and accessories under the Thalia Sodi label, with the number of products in the line expected to increase in coming years.”Thalia is one of the biggest stars on a global stage – a favorite artist and personality not only in the Latino community, but among fans everywhere who love her music, her style, her passion and her charisma,” says Terry J. Lundgren, chairman, president and CEO of Macy’s, Inc. He also acknowledged the actress and entrepreneur to be a style-setter in fashion and a worthy representative of the Hispanic woman, a segment of the U.S. population that has grown considerably in recent years.”I am very excited and honored to partner with Macy’s, an iconic American brand that believes in our community, to launch a collection that will be fabulous, fun and flirty – truly representative of who I am as a Latina, Thalia said.
Diario de Hoy
Noticias relacionadas (1)
11 de julio de 2013
Macy´s en la temporada de regreso a clases ofrece ofertas en atuendo con estilo