MERCADEO Versión en español
Magazines find an ideal space on Facebook
Patricia Molina| 11 de diciembre de 2014
Fanáticos de las marcas de revistas de EE UU presentes en Facebook son casi del 50% de los usuarios
To stay relevant, magazines have begun to focus beyond fashion publications and joined what the digital era is. That is why, now Facebook has become a successful platform for the industry. According to a research by MPA (Association of Magazine Media) magazine brand fans in the US on Facebook are almost 50% of users. Well ahead of the second place occupied in Twitter and the third in Google.Although Instagram has only 5.1% of action, the platform should not be ignored; the research found that the photo-sharing service experienced a growth in the number of followers in 2014: 9.4% in September, and an even more impressive 10.6% in October. Meanwhile, Facebook respective rates were 3.5% and 2.4%; Twitter and earnings for each month were 3.8% and 3.4%.Instagram could help magazines to share compelling images that often appear alongside text, among other things, but is not a tool that adds many followers.eMarketer estimates that 44% of American adults will read print magazines this year, compared to 47.0% in 2013. Similarly, the daily time spent on paper journals will fall by 14.3%. This downward trend is likely to continue; and instead, those lost readers could collaborate with magazines already in the digital world.
Contactos
Diario de Hoy
Noticias relacionadas (2)
20 de noviembre de 2014
Usuarios más jóvenes suelen pasar más tiempo en redes sociales
