MERCADEO Versión en español
Manny Machado of MGSCOMM : Carlos Vives was the perfect celeb for the Got Milk? campaign
7 de agosto de 2013
El anuncio de Carlos Vives será lanzado en las revistas nacionales hispanas durante el mes de agosto
As a result of his last U.S. tour, Carlos Vives was invited by the Milk Processor Education Program to join the lineup of showbiz celebs who have lent their famous faces to the milk-moustached Got Milk? campaign.Carlos Vives, who enjoys huge popularity in Hispanic households around the country for his vallenato rhythms and who has four children, was a perfect fit as the new face of the Hispanic Got Milk? campaign.The ad launches in national Hispanic magazines this August, highlighting the benefits of starting the day with 8 grams of protein in every 8-ounce glass of milk.I love having a glass of freezing cold milk with breakfast the singer said. It gives me the proteins and other nutrients that I need and the energy to help me face the morning and prepare me for my show.For his part, Manny Machado, CEO and co-chair of MGSCOMM, the agency charged with developing all the Hispanic advertising support for the Got Milk? campaign, told PRODU that Carlos Vives was the perfect celebrity option for Got Milk? working with him on the campaign was a real pleasure. He loves the milk moustache and believes in our message.
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