MERCADEO Versión en español
Manuel Aguilera of Diario Las Americas: As media we must give 24-hour service on the Internet but as a paper we must come out 365 days a year
2 de junio de 2013
Manuel Aguilera, director del Diario Las Américas
Manuel Aguilera, director of the newspaper Diario Las Americas, spoke with PRODU on the occasion of its relaunch, with the former evening paper becoming a morning daily published 365 days a year.Diario Las Americas is a historic masthead in the city of Miami. Next July 4 will mark its 60th year in print. Last year the Mezerhane Group together with Venezuelas El Nacional purchased the brand and since then weve entered a whole new phase. We have shed our 60-year status as an evening newspaper on the newsstands from Tuesday through Sunday Aguilera said.Considered by many as the daily with the greatest tradition in South Florida, for Aguilera the main goal is to keep serving Floridas Hispanic community. Were out to serve the part of the population that feels more comfortable speaking Spanish, so we will serve that interest locally while covering every topic the reader is interested in he said.For Aguilera, the way media have changed played a fundamental role in relaunching the daily. The erosion of newspaper readership by the Internet and social networks means the news is now communicated in a different way from what it was before. I think that when Diario Las Americas was founded, no doubt the idea of an evening newspaper made a lot of sense.We have an obligation in the media to provide service 24 hours a day on the Internet, but we have the obligation as a paper to come out 365 days a year in the morning, because that is the time of day for analysis, news and opinion he said. To subscribe, call (305) 459-4480.
