MERCADEO Versión en español
Manuel Machado of MGSCOMM announces new executive hires
8 de abril de 2013
Machado trabajará en los comités de Auditoría y Compensación Salarial
Manuel Machado, CEO and co-president of MGSCOMM, announced the additions to the management staff of Harry Redlich as executive creative director and Fernando Bonet as senior executive VP.Redlich will be in charge of the creation and development of ad campaigns for the international, national and regional branches that include such clients as Florida Power & Light, University of Miami Health System, the Miami Marlins and Southeast Toyota Distributors. For his part, Bonet will be responsible for the planning and implementation of efficiency systems to facilitate procedures among the agencys six business units, as well as the development and execution of integrated communications campaigns.Were very happy that Harry Redlich and Fernando Bonet have joined the MGSCOMM family. They will be valuable contributors to the agency thanks to their wide industry experience Machado said.Redlich boasts more than 20 years experience as an advertising creative, having occupied important posts in Rubin Postaer & Associates, Ogilvy & Mather, BBDO, DDB, Daily & Associates and more. His talent has led him to work for such clients as Honda, Acura, Lexus, DIRECTV, Bank of America and many others. Most recently Redlich was creative director for SapientNitro.Meanwhile Bonet was partner-founder and CEO of Accentmarketing. During his time there, the agency placed among the 10 Hispanic companies with an annual billing of $160 million or more. Throughout his career, Bonet has directed large-scale projects for brands the likes of General Motors, Nextel/Sprint, Farmers Insurance, Marina of the U.S., Dunkin Donuts, Alltel, Bacardi, USA.Gov and the Discovery Channel.
