MERCADEO Versión en español
Marca Miamis Armando Hernandez: We have 11 years practicing the total market
11 de enero de 2015
Hernández: El año 2014 fue muy exitoso en muchos aspectos y nos sentimos muy bien posicionados para el 2015
“Everything fell into the perfect place for 2014.” Thus began Armando Hernandez, partner and CCO of Marca Miami, his final balance of the year and claims to have begun a very good start in 2015 with the closure of a major account, which he could not reveal the name of the client.”The year 2014 was very successful in many ways and we are very well positioned for 2015. We are also growing much in the digital area, and we are very happy with all the talents that we are incorporating” he told PRODU.In terms of prizes, the agency won five silvers at festivals such as Clio, London International, FIAP, and Addy, among others. “They have been five very significant awards for us, along with our customer Florida Coalition Against Human Trafficking, which is a customer we work with since we started the agency in 2003,” he said.Among the accounts highlighted in 2014 by Marca Miami, the Dish Latino campaign for the World Cup was very successful. “With this same client we launched the campaign with a new ambassador, Eugenio Derbez, which has so far been a great success.”Referring to the approach of the total market, the executive said: “We have 11 years practicing the total market, this concept is very natural for us, we live in a multicultural country and I think finally brands are realizing that we have to work all together, and that good ideas can come from any of the agencies, either Hispanic, African American and general market, “he concluded.
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Marca Miami premiada en los Clio Awards por Auction para Florida Coalition Against Human Trafficking