MERCADEO Versión en español
Marco Vega of We Believers: To believe strongly in an ideas potential offers the necessary strength to make it a winner
26 de abril de 2016
Marco Vega, cofundador y jefe estratega creativo de We Believers
One of the most inspiring sessions at the 10th AHAA annual conference -held recently in Miami- was led by the agencies that created the six 2015 most awarded ad campaigns. In this framework, Marco Vega of We Believers presented an ingenious campaign to increase sales for Volvo dealer located in North Miami. Drop in sales is a problem that every car dealer faces, according to Vega. His agency solved this problem in a different, brave and fresh way, with a low budget and with an approach that he and their clients really trusted. “To believe strongly in an ideas potential offers the necessary strength to make it a winner. This is crucial when developing an idea this powerful because despite the obstacles you face, youll make it happen.” The Volvo Hijacking Car Service campaign shows the attributes and luxuries of the cars in a nonconventional manner. They created a free ride service for people buying a car from another brand, but they pick them up with a Volvo and a dealer as the driver, who convinced many. Sales soared 27%.
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