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Marcos Cline-Márquez: #ColombianAmbush Breaks With Stereotype Of The Agency/Production Company Relationship
Liz Unamo| 17 de mayo de 2018
Cline: Quizás el éxito se mide a través del efecto que tiene el anuncio en el mercado
Executive Producer Marcos Cline-Marquez said that one of the challenges in executing the Colombian Ambush campaign was having to shoot all four clips in a single day, but added that “the results we see on social networks are a testimonial to the leadership of director Simon Brand and the close collaboration between production team and agency.” The projects he works on are sometimes learning opportunities, he said, but you rarely get a chance to contribute your two cents worth in a way that might give the audience a more positive, more memorable experience. “I hope we become more aware that we (agency and production company) are both part of this amazing industry and of the decisions we take during the creation of our campaigns, programs and films. And that it makes us check twice to see if we are falling into clichés, and keeps us more aware of how we represent our community, and helps us be more authentic in our casting decisions.” The Colombian Ambush campaign seeks to spread another image of the South American country, which for years has been a synonym of violence and drug trafficking, by sharing the truth about the enormous artistic, scientific and cultural contributions it has made to the world.The campaign, sponsored by the Council of Medellin, the Bancolombia financial institution and the daily El Colombiano, was directed by Simon Brand through Kree8 Productions and was written by Ciro Sarmiento of the Dieste agency.
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