MERCADEO Versión en español
Marcos Cline-Marquez of Altered.LA: My experience comes from many years in the U.S. Hispanic market
Patricia Molina| 7 de octubre de 2013
Altered.LA began as a production company for traditional advertising and today has more than 15 directors on its roster who make commercials targeting the U.S. Hispanic market. The company was created to tell stories, to develop and integrate different platforms in North America.Among its latest productions are the low budget feature film of terror, Zone of Silence, and the short film Zero Hour, directed by Dan Carrillo Levy with a screenplay by Guillermo Arriago, the latter nominated for an Oscar. Hora Cero was nominated for honors in more than 24 festivals worldwide.The company also worked with the beer brand Bud Light on a commercial shot in Spain that used more than 500 extras a day, and which is one of its biggest projects up to now in terms of logistics.Today Altered.LA is associated with various companies including the production company Catatonia in Mexico and the United States. We try to have moviemakers on our team, in other words, people who tell stories on different platforms and not just in the 30 seconds of traditional advertising. Some examples are Gabe Ibañez, Angel Gracia, Carlos Cuaron, Rodrigo Santos. We also have the support of Punch Media the owner and executive producer Marcos Cline-Marquez said. At a philosophical level I dont like talking about projects but about facts. Fortunately we have worked with LatinWorks and Bromley & Orci the producer said. We want to continue our positive relations and keep growing in the U.S. Hispanic market he said.
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