MERCADEO Versión en español
Maria Beatriz Blanco of Teads: No more sexual stereotypes as so often seen in advertising
Liz Unamo| 28 de marzo de 2023
Maria Beatriz Blanco de Teads
The disparity in salary levels, the low presence of women in leadership positions, and the sexual stereotypes are some of the factors that weigh on the progress of gender equality in the industry. Maria Beatriz Blanco, VP of LatAm Marketing for Teads, says that the lack of labor conciliation is another factor to consider. “The work culture iin this industry can be intense and demanding. It makes it hard for women to balance their professional and personal responsibilities. Many women have additional responsibilities in the home and with raising their children, which makes them readier to deal with difficulties. to meet the high expectations of their jobs. They often have to choose between work and their family responsibilities, which could limit their ability to achievie promotions in their careers.” She confessed that the unfair difference in pay between men and women should not continue. “The elimination of the gender gap continues to be a cultural and systemic challenge in every industry, and women face obstacles in all fields of work.. Both governments and companies have the responsibility to keep working on the creation of concrete measures that lead to a culture of inclusion and diversity in all industries, and deal with the obstacles that face women in the workplace.” Promoting a culture of inclusion For the executive, the industry needs a multifaceted focus: to work at increasing the proportion of women in leadership roles, to reduce the difference in salary by gender and supporting their professional development. “It is fundamental to review and change the sexual stereotypes so obviously present in advertising, and reflect on the role that we communication professionals can play.in the construction of an advertising of greater equality in terms of gender and diversity. In that regard, we must work on the development of inclusive ad campaigns that represent everyone and do not perpetuate those damaging stereotypes. If we manage to take on those challenges effectively as an industry, we’ll be able to create a truly fair and just labor atmosphere for all.”
