MERCADEO Versión en español
Mark López of Univisión Digital: Mosaico Trading will provide clients custom solutions in programmatic advertising
1 de junio de 2016
López: Las principales marcas dependen cada vez más de publicidad programática
Univision Communications (UCI) launched Mosaico Trading, a data-driven programmatic advertising and analytics solution that will provide first-party data and insights to guarantee communication between UCIs digital portfolio and young and diverse audiences. Mosaico Trading includes the recently announced Fusion Media Group (FMG) as well as partner premium ad inventory at scale. “Top brands are increasingly relying on programmatic to achieve better, more efficient media performance. Yet transparency, brand safety and deriving deeper, more strategic insights are equally important. Mosaico Trading will deliver for our clients custom solutions that scale across our portfolio including our forthcoming Fusion Media Group, which will serve as the multi-platform destination for the new, rising American mainstream” said Mark López, EVP and General Manager, Univision Digital. Mosaico Trading features Univision data management platform (UDMP) that provides clients with access to multicultural and millennial audiences by enabling them to combine online and offline audience data. “Now, via Mosaico Trading, marketers can find -on a direct or programmatic basis- the specific audiences they seek using our proprietary data, their own data and/or others data, to reach consumers through Univisions viewable, brand-safe, premium quality content” said Fernando Rodriguez, SVP, Sales, Operations and Development, Univision Digital.
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