MERCADEO Versión en español
Martín Cerri of Walton Isaacson: In 2015 we achieved successes both in the creative and businesses areas
19 de enero de 2016
For Martin Cerri, Creative Executive Director at Walton Isaacson, 2015 was one of the agencys best years because they achieved successes both in the creative and businesses areas combined. Cerri told to PRODU that Spalding stands out among the new agencys accounts, and also they reported 30% increase in staff. “With the new accounts we won, the challenge is to build our team maintaining the agencys diversity philosophy. One of our pillars of thought is we face the world, the way the world face us. But our diversity is not only regarding culture but also professional backgrounds. To be part of the team you must be open and be curious enough to work in several projects” he said. Among recent projects is the launch of the new Lexus RX for the Hispanic market, with a 360º campaign that includes all media. Another project that has worked very well according to Cerri- is The Water Project. “The stunt video we made has surpassed million and a half views, and many international publications have highlighted it as one of the most viral viewed in 2015.” Regarding creativity festivals, the agency was awarded with a Lion for the first time and they won a Clio for second year in a row. Cerri said that the appointment of Alice Rivera as VP Hispanic Marketing, strengthens their commitment with the Hispanic and multicultural markets.
