MERCADEO Versión en español
Mazda Announced Appointment of Dino Bernacchi as Chief Marketing Officer for U.S. Operations
Liz Unamo| 21 de abril de 2017
Bernacchi supervisará todos los aspectos de las comunicaciones de la marca
Mazda North American Operations (MNAO) announced the appointment of Dino Bernacchi, to the newly created role of Chief Marketing Officer (CMO) for the company’s U.S. operations. Based at the company’s Irvine, California Headquarters office, Bernacchi will report to MNAO President and CEO, as well as Mazda Motor Company’s Global CMO, Masahiro Moro. Bernacchi’s appointment is effective on May 1st, 2017. In this new role, Bernacchi will oversee all aspects of brand communications for Mazda in the U.S. “The need to hone our company’s focus as a provider of exceptional customer experiences at every touchpoint with our brand, through our communications, with our vehicles and handled by our network of Mazda dealerships, has never been more clear” said Moro regarding why the addition of a CMO to the MNAO team is critical to the company’s future success in the U.S. “As customer tastes and expectations change, and Mazda moves itself to a new, more premium, position in the industry, it is critical that Mazda be laser-focused in our approach to how we tell our proud brand story at every touchpoint in the customer’s journey with us. Dino’s leadership experience in doing exactly that in the past is why he is perfectly suited for this role at Mazda.”
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