MERCADEO Versión en español
McDonald’s will ease shopping services through partnership with Softcard
Patricia Molina| 19 de noviembre de 2014
Softcard es una aplicación gratuita que combina pagos, ofertas y lealtad
Due to a new partnership with Softcard, McDonald’s customers in the US now have another way to pay for their orders. Consumers will be able to choose and pay for their meals in the restaurant or in the Auto Mac from anywhere in that country in a system for mobile devices, starting the largest deployment of mobile commerce based on purchasing services from NFC vehicles.”Our work with Softcard further strengthens McDonald’s commitment to service and customer convenience,” Anja Carroll, VP of Media and consumer connection for McDonald’s USA said. “By collaborating with the best brands in the mobile payments and commerce field, we are able to offer a more meaningful, faster, easier experience for our customers, including value.” Softcard is a free application that combines payments, offers and loyalty. McDonald’s customers can download and use Softcard in more than 80 mobile devices with AT & T, T-Mobile and Verizon Wireless. Through its use of EMV global standard and SmartTap mobile technology, Softcard allows payments and offers through a simple touch.”The scale and scope of McDonald’s will impulse mobile payments more and demonstrate the value Softcard offers to merchants and customers,” Michael Abbott, CEO of Softcard, said.
