MERCADEO Versión en español
MediaMath Launches Its Curated Market, Guaranteeing High Quality Audience Reach On Brand Safe Content
Liz Unamo| 17 de abril de 2017
Joe Zawadzki, chairman y CEO de MediaMath
MediaMath announced the launch of its Curated Market, a product that unites advertisers’ need to gain access to their best customers and prospects at scale with the requirement that those audiences are reached in premium, high quality media.Joe Zawadzki, Chairman and CEO at MediaMath, said: “Digital advertising has long promised the ability to change how marketers interact with their customers, but the ubiquity of channels and content means marketers need to be more selective. The Curated Market offering provides transparency and hygiene in execution and reporting, audience addressability at scale and accountability for actors in the digital ecosystem, across all channels. It will change the way marketers think about buying ads.”MediaMath’s Curated Market sets a new standard for media performance and brand safety and will significantly improve performance as brands and agencies tap into a premium, highly curated set of inventory, all driven by market demand for audience reach.
