MERCADEO Versión en español
Microsoft is restructuring its marketing strategy for the launch of Windows 10
Manuela Walfenzao| 31 de julio de 2015
El nuevo comercial de Windows 10 se aleja de su estrategia tradicional, ya que no aparece una computadora hasta el final
With hardly any communicational noise, Microsoft launched its new operating system Windows 10. No ostentatious event in the stores. Their strategy has been to offer existing users of Windows the new version of the software for free.In 1995, the launching of Windows 95 cost US$3 million, which were invested in the rights to use the Rolling Stones song Start Me Up. The campaign became an icon of technology products marketing. Currently, there are brands that continue to use this strategy, which highlights in an exciting way the possibilities of their devices. The new ad for Windows 10 drifts away from this concept, and we don´t even see a computer until the end of the commercial. To get Windows 95 people paid US$209.95, twenty years later, Microsoft is giving away the latest version of the software. There are multiple reasons for this strategy, the most important one being the aim to recover the territory they have lost to mobile. The company´s hope is that, by having free access to Windows 10, programmers may develop universal applications that can be used in tablets, smartphones and PCs. Eventually, Windows 10 will cover devices such as the HoloLens headset.Part of this restructuring was the free access they implemented last year to download Office in iOS and Android. The bet is for people to remain loyal to Office on their mobile devices.
Contactos
Diario de Hoy
Noticias relacionadas (3)
