MERCADEO Versión en español
Milagro Films wows Super Bowl crowd with spot for Dannon featuring stars of the memorable 80s series Full House
5 de febrero de 2014
The spill recibió dos millones de hits en YouTube antes de salir al aire
The commercial produced by Milagro Films and created by Young & Rubicam for its client Dannon Oikos Greek yogurt entitled The spill was among the commercials competing for top creative honors during this months Super Bowl.The spot, designed for the new Dannon Oikos campaign, reunites the actors John Stamos, Bob Saget and Dave Coulier, who played the leading characters in Full House, the popular TV series of the 1980s. The acting trio, who in real life remain close friends, was directed by Wayne Craig together with Serigio Nicolau of Milagro Films as executive producer.On the part of Vinizius Young & Rubicam, Spain, the team was made up of creative director Victor Arriazu, agency producer Mitzie Molini, account executives Rodolphe Dunand and Gemma Jorda, and Dannon Oikos senior brand manager Amit Mackar. The spill, screened for a TV audience over 100 million strong during the Super Bowl, had equally enthusiastic acceptance on social networks, debuting on YouTube a week before the big game, receiving more than 2 million hits before it was televised.
