MERCADEO Versión en español
Miles Nadal from MDC Partners: Success depends on the development of intelligent relations with the multicultural consumer
27 de mayo de 2015
Miles Nadal CEO de MDC Partners
“Salespeople cannot deny that consumers nowadays are multicultura and the creation of this agency will study the trends that impulse purchase decisions and will allow brands to reach audiences more effectively”, assured Miles Nadal, CEO of MDC Partners when announcing the creation of a firm that will handle Hispanic and Asian audiences.MDC in collaboration with Doner, has structures the Agencia Cultural, which will help raise brands in the market. Directed by Anita Alban Gastelum and with headquarters in Los Angeles, it already has clients such as JCPenney and JAFRA Cosmetics International.”No what business it is, success depends on the development of intelligent relations consistent with multicultural consumers”, says Nadal in a statement.
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