MERCADEO Versión en español
Milk Life campaign launched the version for the US Hispanic market
22 de mayo de 2014
Esta nueva fase de Milk Life revela una nueva plataforma de medios sociales para la campaña hispana
US milk companies launched Milk Life, the new campaign of integrated platform to reinforce the benefits of milk. The new campaign Lo que nos hace fuertes de Milk Life is a Hispanic version of the Milk Life campaign for the general market, which was presented at the beginning of the year. Milk Life underlines the achievements and happiness of each day, showing how families and Latinos that include the milk protein in their breakfasts make the most of each day. “To be part of the team and create the way the Milk Life campaign was going to be shown to the Hispanic consumer was excellent,” Manuel E. Machado, MGSCOMMs CEO, said. “The campaign will be very relevant and it will have a great creative impact in our market. It also has with dynamic production values that will go hand-in-hand with the energy of living a Milk Life life at its fullest,” Jorge Moya, MGSCOMMs creative director, added. The campaign includes printed advertising, on television and digital, direct promotions to the consumer or in stores, public relations and social media networks. This new stage of the campaign reveals a new social media platform for the Hispanic campaign for consumers to adopt their Milk Life and have Access to recipes, contests, nutritional information and many more. The first 100 Instagram followers (@SiempreLeche) could win a year of free milk.
