MERCADEO Versión en español
Miller Lite debuts new Hispanic campaign starring actor Danny Trejo
3 de octubre de 2013
Trejo participará en promociones de venta de la marca, publicidades exteriores y en una campaña digital de videos en inglés y español
Miller Lite is relying on rough tough Hispanic actor Danny Trejo to make sure that nothing, but nothing will stop people from enjoying those precious moments of having a beer among friends.Trejo stars in the Miller Lite ad campaign launched on national Spanish-language television, and will also take part in special events in different markets around the U.S. in 2013 and 2014, always reminding beer drinkers that nothing should be allowed to get in the way of their Miller Time. This is the first campaign created by the brands Hispanic agency of record, Casanova Pendrill.”Trejo is a perfect fit for the Miller Lite brand and for protecting Miller Time. He’s a man of values, he’s one of Hollywood’s hardest working actors and he knows how important it is to have a solid group of friends to get you through the good and bad times in life” said Rudy Rodriguez, senior director of multicultural marketing at MillerCoors. “Danny is a good guy with a tough edge. Our consumers will relate to him and his unique success story and we’re excited to have him in our córner”.Trejos powerful presence will also be featured in the brands sales promotions, in outdoor advertising and in a digital campaign of videos in English and Spanish to be posted on Facebook, and on the Miller Lite pages on YouTube.
