MERCADEO Versión en español
Miquel Daura of AC/mcgarrybowen: This partnership will allow us to develop a global quality strategic thinking
8 de junio de 2016
Miquel Daura, CEO de AC/mcgarrybowen
“This alliance makes us stronger as agency in Mexico and increases our regional projection, both in business development and talent management. The alliance is part of a strategy at mcgarrybowen aiming to establish creative talent centers in the main worlds economies” summarized Miquel Daura, CEO at AC/mcgarrybowen regarding the impact of the partnership between both agencies. In this way, AC/mcgarrybowen becomes the first Spanish speaking agency part of the global network that includes Amsterdam, London, Paris, Shanghai, Singapore, Hong Kong and Sao Paulo, apart from its offices in the U.S. “Now our team can nourish from new ways of working and developing a global quality strategic thinking with the major creative markets worldwide” Daura explained PRODU. He said that the ACs creative label from its beginning has been -and is- to be disruptive with concrete results with a great delivery to their clients. “This philosophy, was precisely what caught the attention of mcgarrybowen in us. So well continue with this work philosophy, but with the support of a global talent hub. This nourish us with new tools and work ways that will enrich our team.” Despite the fact that the agency had some time working in the region, this alliance gives them global support, “which we can develop according to the business evolution and cooperate with global accounts.”
