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Mondelez bets on Facebook´s growing video platform
Manuela Walfenzao| 24 de junio de 2015
Mondelez obtuvo muy buenos resultados con su campaña para Philadelphia en Facebook
The food company Mondelez renewed its deal with the social network to promote its video ads. The company will present its brand portfolio through the new Facebook video platform.Mondelez signed an agreement which has two fields of action: content on video y mobile commerce. The video partnership offers Mondelez and its creatives the consultancy of a strategy on Facebook devoted to creating videos that are more scalable for the brand. They could also have access to the innovations when they are in the testing stage. The scope of the coverage is 52 countries, including the US.Being partners with Facebook allows us to leverage on their video platform, which currently has the highest growth rate. Together with its scope and social exchange capabilities, we could turn Facebook into one of our biggest selling channels”, added D´Angelo. Mondelez has been strengthening their digital marketing efforts since it signed the agreement with Facebook. Afterwards, they announced that 10% of their marketing budget will be invested on online video.
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