MERCADEO Versión en español
Muttbombing by Dieste makes shelter dogs famous
Manuela Walfenzao| 8 de junio de 2015
Los perros de refugio recorrieron los medios cuando aparecieron en los selfies de las celebridades
Dieste, the US Hispanic agency, drew attention on shelter dogs by intervening influencer’s and celebrities’ selfies in Instagram with images of the dogs. Afterwards, they tagged them to draw people’s attention on the topic of adoption. The initiative was made for Dallas Pets Alive. Among the celebrities who were tagged with a canine partner were Jimmy Fallon and Miley Cirus. The campaign carries the slogan: Taking the selfish out of the selfies for the good of rescue pets. There were more than 187 million prints of the pictures, they were published in the media and adoption increased in 55%. This idea will be part of the 2015 Cannes Lions International Creativity Festival and was developed by Paco Olavarrieta, CCO of the agency; Ciro Sarmiento, Executive Creative Director; Raúl Méndez, Senior Writer; Erick Rodríguez, Senior Art Director ; Gustavo Zapata, Head of Art; John Costello and José Luis Chávez, Producers; Francisco Cárdenas, Digital Strategist; Jesse Echevarría, Community Manager. The producing company in charge was Masivo. Did you like this piece? Share your opinion #PalpitandoCANNES and follow us on @PRODUPublicidad.
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