MERCADEO Versión en español
My Coke rewards of Coca-Cola launches new approach considering the loyalty of consumers
Patricia Molina| 11 de febrero de 2015
Los consumidores de Coca-Cola ahora podrán involucrarse más de cerca a través de My Coke rewards
The loyalty program of one of the most recognized brands in the world presents its new approach. It is this opportunity, it is about the My Coke rewards program of Coca-Cola, which was basically the accumulation of points from participating products.To satisfy the wishes and expectations of the fans of Coca-Cola, the program has grown from a traditional model to a program content of social interaction driven by the users themselves.”With new technological systems being implemented by Coca-Cola to activate the loyalty platform, we are able to serve content directly to consumers based on their personal preferences” the brand explained in a statement.Coca-Cola consumers can now engage more closely with the brand, as prizes or awards they will receive revolve around their passions and personal hobbies, like cooking or going to the gym, among others. Also, members now enjoy the ease of a modern interface that will provide new rewards with unique experiences such as cooking classes with top chefs and tickets for sporting events. It is also compatible with all mobile devices.”{My Coke rewards;http://www.mycokerewards.com/content/home.html} has been commemorating our loyal fans since 2006. Now we are with a new digital platform that provides personalized experiences” Kim Gnatt said, Global Director of Digital Marketing.The 23 million users who are in the database of My Coke rewards will maintain their current points using their credentials.
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