MERCADEO Versión en español
Neil Nguyen from Sizmek: True measuring and multi-device ad targeting have been a challenge
13 de agosto de 2015
Nguyen: Sizmek crea alianza mundial con Screen6 para expandir su oferta cross-device
Sizmek and Screen6 join forces to integrate cross-device solutions that will allow Sizmek clients to address their audiences through multiple devices at a massive scale, managing to measure more effectively the moments in the consumer´s journey that will generate better results in their advertising campaigns.The new cross-device capabilities will eventually be integrated in all the products offered by Sizmek, including reports, attribution, targeting, purchase of mobile media and future Sizmek data products.It has been a challenge to reach true measuring and multi-device ad targeting across multiple devices”, says Neil Nguyen, President and CEO of Sizmek.For his part David de Jong, CEO and co-Founder of Screen6 thinks it is very difficult for advertisers to really understand how to optimize the advertising expense without a complete vision of each one of their clients. “We are very happy that Sizmek, after an evaluation of several leading providers in the cross-device environment, has acknowledged Screen6´s ability to connect all the dots in user behavior and help clients measure and connect with their audiences in the most effective way”.
