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Nielsen celebrates the informed consumer during the Hispanic Heritage Month
15 de septiembre de 2014
Informe de Nielsen: Los hispanos están entre los consumidores más entusiastas de la música
On the occasion of the celebration of the Hispanic Heritage Month, Nielsen announced its series of video vignettes that celebrate the Hispanic consumer. The vignettes titled El consumidor informado present Hispanics from diverse backgrounds, talking about how they combine their power as consumers with their cultural heritage. A responsible buyer is who analyzes companies before making purchases; and represents an agent of social change in their communities. The videos also highlight key points of the reports: Nielsen’s Latina Power Shift, Upscale Latinos 2.0, Listen Up: Hispanic and Music and the recently released report, 2014 Cross-Platform Reports.”These video vignettes feature real consumers who share personal stories about how their Hispanic culture influences their behavior as consumers” Stacie de Armas, VP of Community Partnerships, Events and Interaction of Nielsen, said. “These stories help illustrate the power it can have to consumers, from the point of view of informed consumers,” he added. By forming a population of 54 million, Hispanics self-proclaim the fastest growing ethnic group in the United States, representing 17% of the total population. According to Nielsen, the group has gained significant achievements in education and technology. Also, they are found in specific geographic areas.The vignettes El consumidor informado will be presented every Monday during the Hispanic Heritage Month in {Nielsen’s Multicultural YouTube channel; https://www.youtube.com/channel/UCUfkEkzfJwIfPXq53KPvyAw}, and in the rest of the social media networks.
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