MERCADEO Versión en español
Nielsen registered a continuous increase of Hispanic audience in NFL
1 de febrero de 2016
The tough action and heroics on the American football fields has had a multicultural impact, especially among Hispanic viewers. According to Nielsen´s Total Audience Report for the third quarter of 2015, the Hispanic audience spends around 110 hours a month watching live and time-shifted TV, which represents almost US$1 trillion in spending power. The study also revealed that almost 49 million Hispanics watched live/time shifted TV, about 17% of the total U.S.After Ron Rivera´s participation in the Super Bowl -the second Latino head coach in the NFL-, a recent Nielsen study analyzed the Hispanic NFL viewing audience. In the regular 2015 season, that audience averaged 1.7 million, a 17% increase since the 2012 season. There has also been a continuous increase in Spanish-dominant TV viewers.Nielsen looked at the aggregated average viewership of the last five Super Bowls -from 2011 to 2015- and found that an average of 11.2 million viewers are Hispanic, equivalent to 10% of the total average viewership. Spanish-dominant viewers represent roughly one third of that group, nearly 3.4 million viewers.These figures could help advertisers, agencies and TV networks to make creative campaigns aimed at consumers who rely solely on Spanish. Or make programming agreements, which would allow for an additional advertising inventory specifically for these viewers.
