MERCADEO Versión en español
Nielsen study revealed keys on the digital landscape and connectivity
Manuela Walfenzao| 8 de abril de 2015
Clarken: Mientras la tecnología evolucione nuestras hábitos también lo harán
The current world is a place of continuous connectivity, in which consumers access to content in their own terms. 76% of those surveyed by Nielsen for a global study on online attitudes and habits said they enjoy the freedom of being connected all the time anywhere. While consumers love this flexibility, it represents a challenge for brands and content producers, who compete for people’s attention in a fragmented visualization space. Due to the proliferation of digital devices and access points, including TVs, smart phones, computers, laptops, tablets, and videogame consoles, the world entered a new age of entertainment and advertising. The formal boundaries between devices and formats have disappeared. Content once designed for a single platform may now be distributed in multiple platforms.In spite of this, more than half of those surveyed consider video programs an important part of their lives. What is really changing is the way they watch those videos. 59% think it is convenient to consume programming from their mobile and 53% considers a tablet as good as a PC or a laptop to watch programs.”What’s most important is to understand how visualization patterns are changing and what are the forces that motivate those changes. While technology evolves, our habits will, too, because technology has connected us in ways we could have never imagined”, said Megan Clarken, executive VP at Nielsen.
