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Nunchakus Chino Moya: Thanks to the creative impositions of commercials, I discovered my passion
Patricia Molina| 31 de agosto de 2014
Chino Moya ingresa al equipo de la productora Nunchaku
After eight years living in the UK and working for that market, both in the advertising area as in music videos, Chino Moya enters the directorial roster of Nunchaku producer. In this new phase, Moya hopes to contribute with Nunchaku to some of that life and professional experience; and also add something extra to a producer so consolidated like this.”I’ve worked in Latin America, but never in the Hispanic market in the USA. I think in recent years creativity has evolved much in this market and it is increasingly equal with the general market,” Moya said to PRODU. This professional of the audiovisual world is versatile, he has no preference for a particular format because he learns from each one and different skills are exercised.”Commercials force you to adapt your style and your ideas to the needs of a customer, and try to find the midpoint between these needs and your own as a director,” he explained. He added that thanks to the creative impositions of commercials, he has discovered many things he likes to do, which I would not discover by myself. “Contrary to what happens in the short films and fiction films, where your vision can be unleashed,” he said. Moya has worked for brands like Toyota, Playstation, Pepsi, among others. And he has been awarded a Bronze Pencil at the One Show, a Silver Shark at Kinsale and numerous nominations.
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