MERCADEO Versión en español
Old Spice seeks to win teen consumers with new ad campaign Mom song
Patricia Molina| 14 de enero de 2014
Old Spice lleva nuevo mensaje al público adolescente
Old Spice, the brand of grooming products for men founded in 1934, first aired its new commercial during the AFC wild-card round game between San Diego and Cincinnati.To the surprise of the masculine gender, the advertising spot lacks the well-known presence of Isaias Mustafa. In his place, Old Spice chose to communicate in a new way and debuted the Mom Song commercial which has had huge success after being uploaded to YouTube and grabbing almost 1.5 million views.The brand of personal-hygiene products has a reputation of being for older men, which is why the company decided to refresh its communications strategy to win a younger segment with a humorous message suggesting that teenagers who use Old Spice suddenly become real men.According to the spot, the Old Spice body aerosol is so effective at turning a kid into a man that all the moms show up in the most unexpected places to see what their now grown-up sons are up to, and (because of the girlfriends) it drives them crazy.To see and enjoy the Old Spice spot Mom Song, visit {here;http://www.youtube.com/watch?v=JEbpbNTkIdk&feature=player_embedded}.
